YELLOW – B2B Magazine by Swiss Post
Explore YELLOW, a magazine tailored for Swiss SME decision-makers, featuring a modern twist in storytelling, layout, and photography. Our four issues delve into relevant topics like limitless growth, sustainability, digital transformation, and customer-centricity, using real cases within the Post universe.
The editorial narratives are complemented by visually stunning photo spreads, crafted by a cadre of outstanding Swiss photographers, including Annick Ramp, Djamila Grossman, Véronique Hoegger, Beat Schweizer, Joël Hunn, Samuel Schalch, Zeljko Gataric and illustrators like I like birds, Jörn Kaspuhl and Karsten Petrat.
Real cases around the Post universe are told in an editorial style with rich photo spreads created by outstanding young Swiss photographers like Annick Ramp, Djamila Grossman, Véronique Hoegger, Beat Schweizer, Joël Hunn, Samuel Schalch, Zeljko Gataric and
The visual concept and layout comes from outstanding graphic designer Rahel Arnold. She immerses herself in each text and always finds an excellent way of telling it. There is meaningful typographic artwork combined with fine image editing. Every page is a visual highlight. And besides, Rahel is the funniest person to work with.
A digital equivalent
Today, the print magazine is being transferred to Swiss Post website bound to the existing templates. Let’s see if that will change sooner or later. 😉