BMW X-Mas Special
Just in time for Christmas 2013, BMW Switzerland helped car fans create quirky “Christmas trees” using its interactive BMW Soundtree. Upon visiting the site, users select a BMW, including the option of new models to be launched in mid-2014, and start the engine. Simply by putting the pedal to the metal, users can create Soundtrees, which are then shared via the usual popular social media channels.
Through its innovative, touch-optimized and networked execution, BMW brought some holiday joy to not only Swiss BMW drivers but also fans worldwide.
Concept, UX, Design, Realisation
w/ Serviceplan Zurich
iF Award Gold 2015
Google Creative Sandbox
FWA Mobile Site of the Day
Annual Multimedia Gold
Golden Award of Montreux
Lovie Award Bronze
People’s Lovie Award Winner
Awwwards Honorable Mentions 2013
Deutscher Dialogmarketing-Preis Bronze
AME Effie Gold