sbb.ch rebrush 2023
Following the major relaunch in 2017, we were once again approached by SBB to craft a visionary concept. What began as a simple request to optimize the mega-dropdown and refine the main navigation quickly evolved into a comprehensive vision for a significant overhaul.
After conducting a thorough analysis of the relevant data, we embarked on a mission to radically redesign the homepage of SBB.ch. Extensive user testing confirmed the viability of our bold approach, prompting several rounds of design and conceptual iterations.
A standout feature of the homepage redesign was the seamless integration of the connection form, a game-changer in user experience. Unlike conventional setups that demand page reloads, our innovative approach enabled travelers to plan their journeys seamlessly, without interruption. This integration not only boosted convenience but also streamlined the browsing experience, establishing a new benchmark for efficiency and user-centric design.
The revamped homepage went live in late 2023, marking another milestone in our collaborative journey with SBB.
2019-2023
Information Architecture, UX Design, Interaction Design
W/ Unic
