lift.ch relaunch
lift.ch is the digital home of AS Aufzüge, the leading domestic partner when it comes to elevators in Switzerland.
Operating in a business where digitalization has not yet been deeply established, heimoto had the opportunity to set the course on where AS Aufzüge will develop in the coming future to be at the very forefront of its industry. As a first step lift.ch was launched.
A new visual language
In the design process we analyzed the competition and their respective visual language and created a striking new (distinct) look for product-presentation and infographics. The new visual direction for AS will soon be implemented in all of their photography and motion assets as well.
Many pages – one goal
We learned about the users and their needs and created use cases. That allowed us to merge the call to actions in one common place – the contact and service tool. It is integrated on all pages and – while not being disturbing – it generates enough awareness to serve as the main target. In the near future, a chat-option will complete the tool.
High-end 3D assets
We reduced and focussed the content to the most relevant information, while largely improving on the quality of each and every asset. To do so, a great number of 3d visuals were created to showcase the versatile usage of AS products. The innovative digital products are highlighted in separate clips to shine.
Each lift-model gets a soft-configurator, for users to explore the range of available options.
Branded content
The story-section lets you discover successful AS-projects.
Up until now, this valuable content was only published in the biannually published customer magazine.
2022 –
Website
Research, Concept, Information Architecture, Design, Frontend Development, Backend Development
🥉 Bronze – creativity, Best of Swiss Web, 2023
🥉 Bronze – user experience, Best of Swiss Web, 2023
🥉 Bronze – marketing, Best of Swiss Web, 2023
