Hyundai – multitouch table

On the occasion of the world premiere of the i30 3door we were asked to create the visual interface of a multitouch table for the Hyundai booth at the 2012 Paris Motorshow.
The idea was, to show Hyundai’s inspiration behind this car – creating mosaics of the car’s details made out of thousands of instagram images that relate to the respective topic.

Creative Direction, Art Direction
W/  innocean, Rauschgenerator, Nicolas Kittner

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