Hyundai – multitouch table
On the occasion of the world premiere of the i30 3door we were asked to create the visual interface of a multitouch table for the Hyundai booth at the 2012 Paris Motorshow.
The idea was, to show Hyundai’s inspiration behind this car – creating mosaics of the car’s details made out of thousands of instagram images that relate to the respective topic.
Creative Direction, Art Direction
W/ innocean, Rauschgenerator, Nicolas Kittner