Just in time for Christmas 2013, BMW Switzerland helped car fans create quirky “Christmas trees” using its interactive BMW Soundtree. Upon visiting the site, users select a BMW, including the option of new models to be launched in mid-2014, and start the engine. Simply by putting the pedal to the metal, users can create Soundtrees, which are then shared via the usual popular social media channels.
Through its innovative, touch-optimized and networked execution, BMW brought some holiday joy to not only Swiss BMW drivers but also fans worldwide.
iF Award Gold, Google Creative Sandbox, FWA Mobile Site of the Day, Annual Multimedia Gold, DDP, Golden Award of Montreux, SDV, CommAwards Gold, Lovie Award Bronze, People’s Lovie Award Winner
Concept, UX, Design, Realisation
w/ Serviceplan Zurich