Ricola Gletscherminze – Campaign Special
For the launch of Ricola’s latest product extension we made the user discover the stories and myths of it’s main ingredient “glacier menth”.
The discovery’s highlight is a game, in which users are to find the origins of the herb, a hidden glacier in a huge mountain face in the Swiss alps. Spot it, and you qualify for the competition to win a trip to Zermatt.
Concept, UX, Design, Realisation
w/ Plan.Net Suisse