neuland herzer – corporate design refresh

Corporate Design refresh for the creative agency fully-focused on all things digital. The main feature, beyond new corporate colors and type, is the radical reduction of the logotype with the slash behind and a white room to fill. This room is to be filled by the employees – not only with their contact data, but with all data they produce in projects that a another person needs to have access to. By assigning a unique short-URL to every aspect of their operations, NH no longer needs to disseminate media across traditional channels, thus simplifies all the processes – a start to be almost 100% digital.

2011
Corporate Design refresh
concept, creative direction, production

 

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