Having won the pitch for the relaunch of their website, we convinced Lenzerheide to rethink their complete online-communication by asking: How can Lenzerheide make a lasting (online) impression?
We created a new visual language that differentiates Lenzerheide – making the sun (or backlight on interior/night shots) an integral part of it.
heimoto invented the claim “Sonne hochzwei”, implicitly highlighting the unique setting of Lenzerheide, spreading out over both sides of the valley, east and west, giving the skier the unique opportunity to ski on sunny slopes the whole day through.
We change online-visitors to Lenzerheide-insiders, even if they have never been to this beautiful place. We created “Sonne hochzwei-Stories” for each of the three targetgroups, showcasing the perfect stay in Lenzerheide.
Digital Strategy, Concept, Design