BMW i3 – Online Campaign

The Ecoist – core of the campaign for the new BMW i3. A social  platform with editorial contributions from famous bloggers, journalists and photographers, who post content around topics like sustainability, design, networking and of course the BMW i3 itself. A custom produced social crawler adds further content to those curated content entries.

2013
Online Campaign, Product-Microsite and Blog
Concept, UX, Design, Realisation
w/ Serviceplan Zurich

Annual Multimedia Silver
SDV Bronze
AME Effie Bronze

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