BMW i3 – Online Campaign
The Ecoist – core of the campaign for the new BMW i3. A social platform with editorial contributions from famous bloggers, journalists and photographers, who post content around topics like sustainability, design, networking and of course the BMW i3 itself. A custom produced social crawler adds further content to those curated content entries.
Online Campaign, Product-Microsite and Blog
Concept, UX, Design, Realisation
w/ Serviceplan Zurich
Annual Multimedia (silver)